Toriah Lachell net worth is estimated at between $500,000 and $2 million as of 2026. The wide range reflects genuine uncertainty: Lachell is a private business owner, not a public figure with disclosed finances, and published estimates vary significantly. What is clear is that her wealth comes from her own work — her Boston natural-hair salon, The Curl Bar Boston, plus curl-education courses and workshops — not from her past relationship with NBA star Jayson Tatum. See more celebrity net worth profiles on WorthCurrent.
Quick Facts Table
| Field | Details |
|---|---|
| Full Name | Toriah Nicole Lachell |
| Age | 26 (born February 2000) |
| Birth Date | February 2000 (exact day not publicly confirmed) |
| Birthplace | St. Louis, Missouri, USA |
| Nationality | American |
| Profession | Hairstylist, curl specialist, salon owner, entrepreneur |
| Known For | Founder of The Curl Bar Boston; mother of Jayson “Deuce” Tatum Jr. |
| Estimated Net Worth | $500K-$2M (estimates vary; not publicly confirmed) |
| Marital Status | Single |
Toriah Lachell Net Worth
Toriah Lachell’s net worth is one of the harder celebrity-adjacent figures to pin down, and honest reporting requires saying so upfront. Published estimates range from around $500,000 to approximately $2 million. The lower-end figures tend to come from more conservative business-revenue analyses; the higher figures appear on entertainment biography sites without transparent methodology.
Why the spread? Lachell’s income is private business revenue, not a public salary. The Curl Bar Boston is reportedly booked months in advance — a strong signal of healthy cash flow — but revenue is not profit, and no public filings exist. Her online curl course and workshops add digital-product income with high margins, but unit sales are undisclosed.
What can be stated with confidence: she built her financial position through skilled trade work and entrepreneurship. Unlike many figures known through celebrity relationships, there is no reporting suggesting her wealth derives from settlements, gifts, or association with Tatum. She has been described across multiple profiles as financially independent, with her salon as the primary engine.
How Toriah Lachell Makes Money
The Curl Bar Boston. Her flagship income source. The salon specializes in natural and curly hair care — a high-demand, premium-priced niche. Reports indicate the salon books appointments months in advance, suggesting strong and consistent client revenue. Premium curl-specialist services command above-average prices in the Boston market.
Curl Bar Curl Course. An online educational product teaching curl care techniques, sold directly to consumers. Digital courses carry very high profit margins once created, making this a scalable second income stream.
Educational workshops. Periodic in-person or virtual workshops separate from regular salon services, adding a third revenue stream tied to her expertise.
Planned product line. Lachell has spoken about plans to launch her own hair care product line, which would add retail revenue if it materializes. As of 2026, this appears to be in planning rather than launched.
Important distinction: Her individual net worth should not be confused with Jayson Tatum’s wealth (estimated in the tens of millions from his NBA supermax contract). They are not married, and no credible reporting combines their finances.
Early Life and Education
Toriah Lachell was born in February 2000 in St. Louis, Missouri. Her mother is Julie Gibbs; her stepfather is John Gibbs. She attended McCluer North High School in the St. Louis area.
Rather than pursuing a traditional college path, Lachell trained as a cosmetologist, graduating from cosmetology school in 2018. She specialized early in curly and natural hair — a deliberate niche choice in an industry where curl specialists are in shorter supply than general stylists, allowing premium positioning from the start of her career.
Career Journey
2018-2019: Training and early work. After cosmetology school, Lachell began building her skills and client base, developing a reputation as a curl specialist.
2019-2021: Move to Boston and salon founding. Following her time in St. Louis, Lachell established herself in Boston and founded The Curl Bar Boston. The salon’s natural-hair specialization filled a clear market gap, and demand grew rapidly.
2021-present: Business expansion. With the salon reportedly booked months out, Lachell expanded into education — launching her online curl course and hosting workshops. She has grown her professional Instagram presence (@hairbytoriahlachell, @thecurlbarboston) as a marketing channel for the business.
Throughout, she has balanced entrepreneurship with raising her son, Deuce, born in December 2017.
Major Achievements
- Founded The Curl Bar Boston, a natural-hair salon reportedly booked months in advance
- Built a recognized personal brand as a curl specialist in the Boston market
- Launched a direct-to-consumer online curl education course
- Developed workshop programming as an additional revenue stream
- Maintained financial independence while co-parenting, as noted across multiple profiles
Assets and Lifestyle
Public information about Lachell’s specific assets — property, vehicles, investments — is essentially nonexistent, and this article will not speculate. She is known to reside in Boston, Massachusetts. Her public image, to the extent she maintains one, emphasizes work and motherhood rather than luxury display. Any article claiming detailed knowledge of her holdings should be treated skeptically. Read about WorthCurrent’s research standards.
Personal Life
Lachell dated NBA star Jayson Tatum when both were in high school in the St. Louis area — Tatum attended Chaminade College Preparatory School on scholarship. Lachell became pregnant in 2016, and their son, Jayson “Deuce” Tatum Jr., was born in December 2017. The couple separated afterward; Tatum was drafted by the Boston Celtics and moved to Boston.
The two have co-parented Deuce since then, and Deuce is frequently seen at Celtics games. Lachell has not been publicly linked to anyone romantically since the split, keeping her personal life private and her focus on her son and business.
Toriah Lachell Net Worth Growth Timeline
No credible year-by-year figures exist, so only a qualitative timeline is appropriate:
- Early career (2018-2020): Training and client-base building; modest income typical of early-career stylists
- Salon founding and growth (2020-2023): The Curl Bar Boston establishes itself; demand outpaces availability
- Expansion (2023-2026): Online course and workshops add scalable income; current estimated position of $500K-$2M
Interesting Facts
- She graduated cosmetology school in 2018, the same era she was navigating early motherhood
- The Curl Bar Boston’s months-long booking backlog is repeatedly cited as evidence of the business’s health
- She has publicly discussed plans for a proprietary hair care product line
- Despite intense public curiosity about her connection to an NBA superstar, she has consistently avoided pursuing celebrity status
- Her story is frequently cited as an example of young mothers building independent careers
FAQs
What is Toriah Lachell’s net worth?
Estimates range from $500,000 to $2 million as of 2026. No verified figure exists; the range reflects different publications’ methodologies.
How does Toriah Lachell make money?
Through her Boston salon The Curl Bar Boston, an online curl-care course, and educational workshops. A hair product line is reportedly planned.
Is Toriah Lachell still with Jayson Tatum?
No. They separated after their son’s birth and co-parent. She has kept her romantic life private since.
Who is Deuce Tatum’s mother?
Toriah Lachell. Jayson “Deuce” Tatum Jr. was born in December 2017.
What is The Curl Bar Boston?
Lachell’s natural-hair salon in Boston, specializing in curly hair care, reportedly booked months in advance.
Where is Toriah Lachell from?
St. Louis, Missouri. She attended McCluer North High School.
How old is Toriah Lachell?
Born in February 2000, she is 26 years old as of 2026.
Does Toriah Lachell get money from Jayson Tatum?
No credible reporting suggests her wealth comes from Tatum. Her income is attributed to her salon and education businesses. Child support arrangements, if any, are private.
What did Toriah Lachell study?
Cosmetology, graduating in 2018, with specialization in curly and natural hair.
Is Toriah Lachell on social media?
Yes — @hairbytoriahlachell and @thecurlbarboston on Instagram, used primarily for business.
Sources & Verification
Net worth figures are editorial estimates from entertainment and sports-lifestyle publications; Lachell has made no public financial disclosures, so all figures should be treated as approximations. Biographical details are drawn from published profiles and her business’s public presence. For authoritative information about Jayson Tatum’s career, see NBA.com.
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